Frameworks every coffee shop owner MUST KNOW
What are frameworks and why do they matter for coffee shop owners?
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Tom Snyder
- Aug 13
- 2 min
How to Cross-Sell Like a Boss
Cross-selling is asking the customer if they'd like an additional product with their purchase. It's a huge unlock for any business.
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Tom Snyder
- Jul 16
- 1 min
What music to play at your coffee shop?
The music helps to create a vibe – and depending on what type of cafe you have, that vibe could vary widely.
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Tom Snyder
- Jul 9
- 2 min
Systematize Your Coffee Shop With Automation and Standard Operating Procedures
Systematize your coffee shop to reduce the cognitive load you spend putting out fires and focus on growing your business.
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Tom Snyder
- Jun 11
- 2 min
How to diversify your cafe's revenue streams
How to diversify the revenue in your coffee shop. Don't rely solely on customers coming in the door and orderning coffee.
22 views0 comments
Tom Snyder
- Jun 4
- 4 min
How to provide an incredible experience AND efficiency
Increase efficiencies in your coffee shop WITHOUT sacrificing an excellent customer experience.
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Tom Snyder
- Apr 23
- 4 min
Who's influencing the future of coffee?
What will coffee influencers be talking about in the future? And what impact will that have on the coffee industry?
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Tom Snyder
- Apr 16
- 2 min
Decaf is...cool now?
Decaf is quickly gaining popularity, following the rise in non-alcoholic beverages.
59 views0 comments
Tom Snyder
- Apr 9
- 2 min
How to pay half price for experiences and services by using in-kind payments
Pay less for experiences and services by using in-kind payments in your coffee business.
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Tom Snyder
- Apr 2
- 1 min
18 Must-Read Books for Coffee Shop Owners
18 Must-Read Books for coffee shop owners who want to level-up their business.
139 views0 comments
Tom Snyder
- Mar 26
- 3 min
Evaluating locations for a coffee shop
Location can be a make-or-break for a coffee shop. Finding the right spot is difficult, but worth the effort.
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Tom Snyder
- Mar 5
- 3 min
Should Coffee Shop Owners Learn Copywriting?
How you string words together can turn a simple cup of coffee into a must-have experience and transform casual visitors into loyal customers
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Tom Snyder
- Feb 27
- 3 min
How to Develop an Unfair Advantage for Your Coffee Shop
An unfair advantage may sound a bit shady at first blush, but really it's simply what gives your coffee shop a competitive edge.
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Tom Snyder
- Feb 20
- 4 min
Is social media worth it for a coffee shop?
Is social media worth it for coffee shops? A little time is fine, but don't expect it to be the be-all end-all of your marketing.
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Tom Snyder
- Feb 13
- 3 min
Using holiday promotions to build repeat business
Using a holiday promotion to get sales for the day is amateur. Instead, use them to build brand loyalty.
19 views0 comments
Tom Snyder
- Feb 5
- 3 min
How to Run a Coffee Business: Brewing Power vs. Business Prowess
It takes coffee expertise AND business acumen to run a successful coffee business.
18 views0 comments
Tom Snyder
- Jan 22
- 3 min
The Two Pillars of Coffee Shop Success
Success often boils down to two fundamental principles: decreasing expenses and increasing revenue.
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Tom Snyder
- Jul 12, 2022
- 3 min
Don't Fail at the Point-of-Sale
Money left on the table sucks. Often, I'll go into a cafe and am severely disappointed by the customer journey. Effectiveness is tossed...
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Tom Snyder
- May 17, 2022
- 3 min
Running Summer Promotions at Your Coffee Shop: Ideas to Increase Sales
Summer promotional ideas for coffee shops. Sell more coffee this summer with these ideas.
103 views0 comments
Tom Snyder
- Oct 9, 2021
- 7 min
Top 8 Mistakes When Opening a Coffee Shop: Avoid At All Costs
Starting a coffee shop is not an easy task. Coffee shops have to deal with many unique challenges that other businesses don't have to...
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