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Howdy, this is Coffee Shop Keys, the newsletter that's like a wand to wave and make coffee magic happen. Take it easy, Tom Here's what's...
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Tom Snyder
- Jul 12, 2022
- 3 min
Don't Fail at the Point-of-Sale
Money left on the table sucks. Often, I'll go into a cafe and am severely disappointed by the customer journey. Effectiveness is tossed...
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Tom Snyder
- Jun 22, 2022
- 4 min
How to Set Your Coffee Prices: Fair But Not Arbitrary
"Go to the nearest St*rbucks and charge $.25 less." Was one cafe manager's approach that I heard recently. I don't advocate for this...
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Tom Snyder
- May 17, 2022
- 3 min
Running Summer Promotions at Your Coffee Shop: Ideas to Increase Sales
Summer promotional ideas for coffee shops. Sell more coffee this summer with these ideas.
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Tom Snyder
- Oct 9, 2021
- 7 min
Top 8 Mistakes When Opening a Coffee Shop: Avoid At All Costs
Starting a coffee shop is not an easy task. Coffee shops have to deal with many unique challenges that other businesses don't have to...
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Tom Snyder
- Jan 18, 2021
- 4 min
Interview with a Coffee Shop Owner: COVID-19
Interview with Biny from Mi Mundo Coffee I'm so grateful for the opportunity to talk with one coffee shop owner about how he adapted his...
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Tom Snyder
- Nov 21, 2020
- 5 min
Why do Coffee Shops Fail?
Do you wonder what the difference is between successful coffee shops and failures? How can you make sure that yours is a success? First...
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Tom Snyder
- Nov 10, 2020
- 0 min
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Tom Snyder
- Aug 29, 2020
- 2 min
The Best Pumpkin Spice (PSL) Syrup Recipe
At my coffee shop, we made our own house flavors and did this for pumpkin spice, too. It wasn’t easy, but it tasted incredible.
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Tom Snyder
- Aug 9, 2020
- 7 min
How a Coffee Shop Can Thrive in a Recession
The recession will make or break many companies. Making wise decisions about your coffee business will keep you afloat, and even propel your
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Tom Snyder
- Apr 19, 2020
- 3 min
5 Biggest Coffee Myths
5 Coffee Myths: #1 Coffee Gives You Energy. Nope. It does help you shake off drowsiness, but not by giving you energy.
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Tom Snyder
- Mar 27, 2020
- 3 min
How Your Coffee Shop Can Survive a Crisis: 18 Ideas
18 Ideas of how to keep your coffee shop business going during COVID-19.
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Tom Snyder
- Mar 8, 2020
- 7 min
How to Build Repeat Business for Your Coffee Shop
There’s one thing every coffee shop owner consistently asks: How do I build repeat business?
1. Focus on your 5-mile radius
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Tom Snyder
- Feb 8, 2020
- 5 min
Location, Location, Location – The 3 Types of Coffeeshop, Determined by Location
There are 3 main types of coffee shops that work. They are determined by where they are -- both in terms of accessibility and demographics.
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Tom Snyder
- Jan 16, 2020
- 7 min
How To Plan A Grand Opening For Your Coffee Shop in 11 Steps
Create A Plan For Your Grand Opening 1. Take The Time To Plan Your Coffee Shop Grand Opening Making a plan for your grand opening may...
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Tom Snyder
- Dec 27, 2019
- 4 min
Setting Goals for Your Coffee Shop
Setting business goals is essential for growth. Propel your coffee shop forward by planning smart.
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Tom Snyder
- Apr 12, 2019
- 4 min
What Should I Serve In My Coffee Shop?
What to serve in your coffee shop will always come down to two things: your value proposition, and what your customers want. Sometimes...
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Tom Snyder
- Mar 27, 2019
- 5 min
How Signature Drinks Can Increase Your Coffee Shop Sales
Everybody loves a signature drink. They are fun, creative, and typically delicious. Having signature drinks will definitely help your...
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Tom Snyder
- Mar 20, 2019
- 10 min
Choosing The Right Equipment For Your Coffee Shop
I’ve seen coffee shops do all sorts of different things when it comes to what equipment they choose. The more experienced companies will...
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Tom Snyder
- Mar 14, 2019
- 10 min
How To Create A Coffee Shop Brand That Stands Out
When I first bought my coffee shop, the brand was incredibly basic. Basic message - “We serve coffee with a smile!” No real esoteric...
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