Brass Tacks

Don't Fail at the Point-of-Sale

Money left on the table sucks. Often, I'll go into a cafe and am severely disappointed by the customer journey. Effectiveness is tossed...

How to Set Your Coffee Prices: Fair But Not Arbitrary

"Go to the nearest St*rbucks and charge $.25 less." Was one cafe manager's approach that I heard recently. I don't advocate for this...

Top 8 Mistakes When Opening a Coffee Shop: Avoid At All Costs

Starting a coffee shop is not an easy task. Coffee shops have to deal with many unique challenges that other businesses don't have to...

How a Coffee Shop Can Thrive in a Recession

The recession will make or break many companies. Making wise decisions about your coffee business will keep you afloat, and even propel your

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How Your Coffee Shop Can Survive a Crisis: 18 Ideas

18 Ideas of how to keep your coffee shop business going during COVID-19.

How to Build Repeat Business for Your Coffee Shop

There’s one thing every coffee shop owner consistently asks: How do I build repeat business? 1. Focus on your 5-mile radius

How To Plan A Grand Opening For Your Coffee Shop in 11 Steps

Create A Plan For Your Grand Opening 1. Take The Time To Plan Your Coffee Shop Grand Opening Making a plan for your grand opening may...

4 Things To Look For When Choosing A Coffee Roaster To Carry In Your Shop

Find a great coffee roaster that fits your needs. Focus on these four things and you'll be good.

How To Find The Break Even Point Of Your Coffee Shop

Your exact Break-Even Point (BEP) depends on many factors. I’ll mainly be discussing things in terms of percentages and in relative terms to

Coffee Shop Keys