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Essential equipment list for coffee shops
Coffee shops aren't complicated but piecing together all the necessary equipment and software can be. Here's what you need to open your cafe

Tom Snyder
Jun 18, 20244 min read
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How to provide an incredible experience AND efficiency
Increase efficiencies in your coffee shop WITHOUT sacrificing an excellent customer experience.

Tom Snyder
Jun 4, 20244 min read
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Calculating Coffee Shop Profit Margins
Calculating profit margins is crucial to running an effective, successful coffee shop.

Tom Snyder
May 28, 20243 min read
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How to get more reviews for your coffee shop
YES. Your coffee shop needs reviews.
Reviews are social proof – they legitimize your business by folks who have been there before.

Tom Snyder
May 21, 20243 min read
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How to Create a Stellar Coffee Shop Menu
Create a stand-out menu that drives revenue for your coffee shop.

Tom Snyder
May 14, 20242 min read
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SEO for coffee shops: do you even need it?
SEO tips and tactics for coffee shop owners to improve their website and drive more in-store traffic.

Tom Snyder
May 13, 20243 min read
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Coffee Shop Menu Design: Do's and Don'ts
Coffee shop menus are terrible.
Often, they're either too much or not enough. But they're never easy for the customer. Read more.

Tom Snyder
Apr 30, 20243 min read
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Solid Coffee Shop Funding Strategies
Many new businesses fail because they didn't have enough financial runway. My rule of thumb is twelve months funding after you open.

Tom Snyder
Mar 19, 20243 min read
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Coffee Shop Pre-Launch Tips
Prepare for the grand opening of your coffee shop like a pro with these steps.

Tom Snyder
Mar 12, 20244 min read
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Should Coffee Shop Owners Learn Copywriting?
How you string words together can turn a simple cup of coffee into a must-have experience and transform casual visitors into loyal customers

Tom Snyder
Mar 5, 20243 min read
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Is social media worth it for a coffee shop?
Is social media worth it for coffee shops? A little time is fine, but don't expect it to be the be-all end-all of your marketing.

Tom Snyder
Feb 20, 20244 min read
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The Real Deal on Coffee Shop Resell Inventory
When reselling items, when to buy local or from a big box store is a critical decision.

Tom Snyder
Jan 13, 20242 min read
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Don't Fail at the Point-of-Sale
Money left on the table sucks. Often, I'll go into a cafe and am severely disappointed by the customer journey. Effectiveness is tossed...

Tom Snyder
Jul 12, 20223 min read
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How to Set Your Coffee Prices: Fair But Not Arbitrary
"Go to the nearest St*rbucks and charge $.25 less." Was one cafe manager's approach that I heard recently. I don't advocate for this...

Tom Snyder
Jun 22, 20224 min read
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Top 8 Mistakes When Opening a Coffee Shop: Avoid At All Costs
Starting a coffee shop is not an easy task. Coffee shops have to deal with many unique challenges that other businesses don't have to...

Tom Snyder
Oct 9, 20217 min read
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How a Coffee Shop Can Thrive in a Recession
The recession will make or break many companies. Making wise decisions about your coffee business will keep you afloat, and even propel your

Tom Snyder
Aug 9, 20207 min read
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How Your Coffee Shop Can Survive a Crisis: 18 Ideas
18 Ideas of how to keep your coffee shop business going during COVID-19.

Tom Snyder
Mar 27, 20203 min read
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How to Build Repeat Business for Your Coffee Shop
There’s one thing every coffee shop owner consistently asks: How do I build repeat business?
1. Focus on your 5-mile radius

Tom Snyder
Mar 8, 20207 min read
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11 Steps: How to Plan a Coffee Shop Grand Opening
Follow these steps and download our easy checklist for throwing an amazing coffee shop grand opening party

Tom Snyder
Jan 16, 20207 min read
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4 Things To Look For When Choosing A Coffee Roaster To Carry In Your Shop
Find a great coffee roaster that fits your needs. Focus on these four things and you'll be good.

Tom Snyder
Mar 5, 20195 min read
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