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How to provide an incredible experience AND efficiency
Increase efficiencies in your coffee shop WITHOUT sacrificing an excellent customer experience.

Tom Snyder
Jun 4, 20244 min read
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Calculating Coffee Shop Profit Margins
Calculating profit margins is crucial to running an effective, successful coffee shop.

Tom Snyder
May 28, 20243 min read
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How to get more reviews for your coffee shop
YES. Your coffee shop needs reviews.
Reviews are social proof – they legitimize your business by folks who have been there before.

Tom Snyder
May 21, 20243 min read
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How to Create a Stellar Coffee Shop Menu
Create a stand-out menu that drives revenue for your coffee shop.

Tom Snyder
May 14, 20242 min read
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SEO for coffee shops: do you even need it?
SEO tips and tactics for coffee shop owners to improve their website and drive more in-store traffic.

Tom Snyder
May 13, 20243 min read
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Coffee Shop Menu Design: Do's and Don'ts
Coffee shop menus are terrible.
Often, they're either too much or not enough. But they're never easy for the customer. Read more.

Tom Snyder
Apr 30, 20243 min read
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Who's influencing the future of coffee?
What will coffee influencers be talking about in the future? And what impact will that have on the coffee industry?

Tom Snyder
Apr 23, 20244 min read
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Decaf is...cool now?
Decaf is quickly gaining popularity, following the rise in non-alcoholic beverages.

Tom Snyder
Apr 16, 20242 min read
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How to pay half price for experiences and services by using in-kind payments
Pay less for experiences and services by using in-kind payments in your coffee business.

Tom Snyder
Apr 9, 20242 min read
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18 Must-Read Books for Coffee Shop Owners
18 Must-Read Books for coffee shop owners who want to level-up their business.

Tom Snyder
Apr 2, 20244 min read
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Evaluating locations for a coffee shop
Location can be a make-or-break for a coffee shop. Finding the right spot is difficult, but worth the effort.

Tom Snyder
Mar 26, 20243 min read
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Solid Coffee Shop Funding Strategies
Many new businesses fail because they didn't have enough financial runway. My rule of thumb is twelve months funding after you open.

Tom Snyder
Mar 19, 20243 min read
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Coffee Shop Pre-Launch Tips
Prepare for the grand opening of your coffee shop like a pro with these steps.

Tom Snyder
Mar 12, 20244 min read
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Should Coffee Shop Owners Learn Copywriting?
How you string words together can turn a simple cup of coffee into a must-have experience and transform casual visitors into loyal customers

Tom Snyder
Mar 5, 20243 min read
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How to Develop an Unfair Advantage for Your Coffee Shop
An unfair advantage may sound a bit shady at first blush, but really it's simply what gives your coffee shop a competitive edge.

Tom Snyder
Feb 27, 20243 min read
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Is social media worth it for a coffee shop?
Is social media worth it for coffee shops? A little time is fine, but don't expect it to be the be-all end-all of your marketing.

Tom Snyder
Feb 20, 20244 min read
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Using holiday promotions to build repeat business
Using a holiday promotion to get sales for the day is amateur. Instead, use them to build brand loyalty.

Tom Snyder
Feb 13, 20243 min read
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How to Run a Coffee Business: Brewing Power vs. Business Prowess
It takes coffee expertise AND business acumen to run a successful coffee business.

Tom Snyder
Feb 5, 20243 min read
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Getting more foot traffic
Who’s Walking By? Let’s Make Them Stop. In the quest for more foot traffic, it's easy to fall into the trap of counting heads. But here’s...

Tom Snyder
Jan 29, 20243 min read
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The Two Pillars of Coffee Shop Success
Success often boils down to two fundamental principles: decreasing expenses and increasing revenue.

Tom Snyder
Jan 22, 20243 min read
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