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The Real Deal on Coffee Shop Resell Inventory
When reselling items, when to buy local or from a big box store is a critical decision.

Tom Snyder
Jan 13, 20242 min read


Your Summer Superstar: Cold Brew Coffee
Howdy, this is Coffee Shop Keys, the newsletter that serves as your morning polar plunge into an ice cold water tank. ✌️, Tom Here's...

Tom Snyder
May 22, 20234 min read


💫 Why Build a Strong Brand?
Howdy, this is Coffee Shop Keys, the newsletter that's like a quad shot of espresso straight into your business. Take it easy, Tom...

Tom Snyder
Mar 22, 20236 min read


💸 Are ads worth it for coffee shops?
Howdy, this is Coffee Shop Keys, the newsletter that's like a wand to wave and make coffee magic happen. Take it easy, Tom Here's what's...

Tom Snyder
Feb 2, 20234 min read


Don't Fail at the Point-of-Sale
Money left on the table sucks. Often, I'll go into a cafe and am severely disappointed by the customer journey. Effectiveness is tossed...

Tom Snyder
Jul 12, 20223 min read


How to Set Your Coffee Prices: Fair But Not Arbitrary
"Go to the nearest St*rbucks and charge $.25 less." Was one cafe manager's approach that I heard recently. I don't advocate for this...

Tom Snyder
Jun 22, 20224 min read


Running Summer Promotions at Your Coffee Shop: Ideas to Increase Sales
Summer promotional ideas for coffee shops. Sell more coffee this summer with these ideas.

Tom Snyder
May 17, 20223 min read


Top 8 Mistakes When Opening a Coffee Shop: Avoid At All Costs
Starting a coffee shop is not an easy task. Coffee shops have to deal with many unique challenges that other businesses don't have to...

Tom Snyder
Oct 9, 20217 min read


Interview with a Coffee Shop Owner: COVID-19
Interview with Biny from Mi Mundo Coffee I'm so grateful for the opportunity to talk with one coffee shop owner about how he adapted his...

Tom Snyder
Jan 18, 20214 min read


Why do Coffee Shops Fail?
Do you wonder what the difference is between successful coffee shops and failures? How can you make sure that yours is a success? First...

Tom Snyder
Nov 21, 20205 min read



Tom Snyder
Nov 10, 20200 min read


The Best Pumpkin Spice (PSL) Syrup Recipe
At my coffee shop, we made our own house flavors and did this for pumpkin spice, too. It wasn’t easy, but it tasted incredible.

Tom Snyder
Aug 29, 20202 min read


How a Coffee Shop Can Thrive in a Recession
The recession will make or break many companies. Making wise decisions about your coffee business will keep you afloat, and even propel your

Tom Snyder
Aug 9, 20207 min read


5 Biggest Coffee Myths
5 Coffee Myths: #1 Coffee Gives You Energy. Nope. It does help you shake off drowsiness, but not by giving you energy.

Tom Snyder
Apr 19, 20203 min read


How Your Coffee Shop Can Survive a Crisis: 18 Ideas
18 Ideas of how to keep your coffee shop business going during COVID-19.

Tom Snyder
Mar 27, 20203 min read


How to Build Repeat Business for Your Coffee Shop
There’s one thing every coffee shop owner consistently asks: How do I build repeat business?
1. Focus on your 5-mile radius

Tom Snyder
Mar 8, 20207 min read


Location, Location, Location – The 3 Types of Coffeeshop, Determined by Location
There are 3 main types of coffee shops that work. They are determined by where they are -- both in terms of accessibility and demographics.

Tom Snyder
Feb 8, 20205 min read


11 Steps: How to Plan a Coffee Shop Grand Opening
Follow these steps and download our easy checklist for throwing an amazing coffee shop grand opening party

Tom Snyder
Jan 16, 20207 min read


Setting Goals for Your Coffee Shop
Setting business goals is essential for growth. Propel your coffee shop forward by planning smart.

Tom Snyder
Dec 27, 20194 min read


What Should I Serve In My Coffee Shop?
What to serve in your coffee shop will always come down to two things: your value proposition, and what your customers want. Sometimes...

Tom Snyder
Apr 12, 20194 min read
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